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Making the Most of the European Film Market
The 74th Berlin International Film Festival is set to host the European Film Market (EFM), spanning from February 15 to 21, 2024. With one month remaining until the festival kicks off, the exhibition spaces at the Gropius Bau and Marriott Hotel, the two primary market venues, are nearly fully booked. Anticipating a gathering of over 11,500 industry professionals, including market participants, exhibitors, rights holders, producers, buyers, and investors, the EFM continues to be a global hub for high-quality audiovisual content. Not only is it a thriving trading platform, but it also serves as a wellspring of inspiration for emerging trends and innovations. Additionally, the EFM stands as a vital networking platform, providing insights into the forthcoming film and business landscape.
Who should attend the EFM?
Producers adept at salesmanship, well-versed in studio dynamics, knowledgeable about financial incentives, and capable of identifying elements that resonate with their target audience are a must. The event is equally suitable for writers pitching scripts, seeking collaboration with producers for their projects.
Preparation is key before attending. Research the distribution and sales companies present at EFM to determine the best fits for your project. A comprehensive list of exhibitors can be obtained with the purchase of a market pass. Examine the films being showcased, considering languages, genres, and budgets. Ensure your film aligns with the market by consulting the EFM website for a comprehensive list of exhibited films.
To present yourself as an industry professional, identify executives from compatible companies, and schedule appointments with them during EFM. Be prepared for rejection and hone your pitch, as you’ll be delivering it repeatedly.
What materials should you bring to EFM? Business cards are a necessity, along with a one-sheet summarizing your film project, encompassing a brief synopsis, production details, and key actors. For completed films, create a password-protected website featuring three to five minutes of compelling scenes showcasing production value and the talents of the actors and director. Avoid bringing scripts or consumer trailers, as companies are more interested in grasping the essence of your film.
