MasterClass — Closing Sales in the New Economy

Photo by Austin Distel on Unsplash

Many things are uncertain right now, and we know at least one thing is for sure:

the market we are headed into won’t resemble the one we left.

Consumer confidence is down, businesses of all sizes are struggling, unemployment rates are high, people are concerned about their health, and business owners are rightfully considering every single dollar they spend on themselves and their businesses.

Many advertising professionals, marketers, and salespeople are reacting by ramping up their panic-based, high-pressure bait and switch tactics in a desperate effort to convert. However, there is a fine line between adjusting sales campaigns and using different sales techniques to address the current economic climate and fulfill the changed needs of your clients on one hand, and employing outright unethical bait and switch sales tactics on the other.

Salespeople are on the frontlines of business and must be chief problem-solvers.

There are several keys to mastering selling in this new economy. In this class, we will examine each one. But before we begin, I’d like to address the importance of being mentally fit to sell. Selling requires discipline, organization, tough skin, energy…