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The Uncoupling of Goldman-Sachs and Apple

Gena Vazquez
3 min readNov 29, 2023

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As one of the most anticipated and exhilarating collaborations in recent corporate history, the partnership between Goldman Sachs and Apple has been a focal point of the financial and tech sectors. However, the news of their decision to part ways has sent shockwaves through the industry, leaving many wondering about the reasons behind this unexpected separation.

The collaboration between the investment banking giant Goldman Sachs and the tech behemoth Apple initially seemed like a match made in heaven. The partnership was born from the launch of the Apple Card in 2019, a credit card powered by Goldman Sachs and integrated seamlessly into Apple’s ecosystem. This joint venture aimed to disrupt the traditional banking industry by offering a user-friendly, tech-savvy financial product.

Despite the initial optimism surrounding the collaboration, recent developments have signaled a shift in the relationship between the two corporate giants. While neither company has provided an official statement, several factors may have contributed to the dissolution of their partnership.

One plausible reason for the split could be diverging long-term objectives. Goldman Sachs, known for its traditional banking services and global investment strategies, might have had a different trajectory in mind compared to Apple, a company deeply rooted…

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Gena Vazquez
Gena Vazquez

Written by Gena Vazquez

Writer | Private Equity Investor - Silicon Valley to Hollywood and Wall St. in between. In love with nature. You'll find me beachside most days.

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